for
You've made the rare thing: a card people resell, not just buy once. Self-funded, and we know the next print run is the scary bet. So before we pitch you anything, here's a straight look at the market you've already built.
Sealed boxes are changing hands at about four times retail. These are completed sales, not asking prices.
Median resale ~US$325 on an ~US$80 box. The top complete sets and lots clear up to ~US$2,150. Completed sales, not asking prices, as of the last scan.
Single Jesus of Nazareth full-art promos have cleared past US$1,000, the top at US$1,350: a single card worth more than most sealed boxes. Complete sets and full-art lots run higher still, up to US$2,150.
Strangers pay four times retail, and the boxes clear fast.
Currently listed
T1eBay completed (sold) sales, not asking prices · every page: 961 completed sales + 714 active listings · US eBay, pulled 22 Jun 2026
Here's who you can actually reach, where the number comes from, and exactly where you sit in it today. Built from real population data, not one percent of a big round number.
One thing we won't do: add the card market to the faith market. A Christian card-buyer sits in both, so summing them double-counts. The card market is the category you're in. The faith side is the demand around it. What matters is the overlap.
Even if only a fraction ever buys a faith card| Share of the 75M who ever buy | People | Yearly category-spend pool |
|---|---|---|
| 8% (committed faith collectors + gifters) | ~6M | ~US$400–650M |
| 25% (faith, faith-curious + crossover) | ~19M | ~US$1.1–2.0B |
| 62% ceiling (every Christian collector) | ~75M | ~US$4.5–8.2B |
Two caveats. The spend-per-person band (US$60–110 a year) is the market's rough average, wide variance, not a precise figure. And the 120M collector count is itself worked back from card spend divided by that same average, so read it as a method we've sense-checked with the 8% and 25% filters, not two numbers proving each other. Even the bottom filter is a pool north of US$400M a year.
Three numbers, in orderEvery percentage here is a share of the 75 million you can serve, not the whole card market. The card market's just context.
A large, durable category, with ~46% of it in North America, where ~87% of your sales already are. You launched into the post-correction baseline, not a bubble.
The demand and the distribution no card brand has tapped: a ~$1.9B faith-gift segment inside a 210M-person US faith economy, with gift occasions on a calendar (baptism, Christmas, Easter, church camp) and a megachurch B2B channel (~1,800 US megachurches) no card brand serves.
These stack, they don't add. Each rung is a different way to reach more people, not three numbers we sum into one. The wedge is the one we'd turn on first, because the box already exists.
You've proven the one thing nobody can copy. What's left is reach, and reach scales faster with help than alone, especially before someone bigger moves into the lane you opened.
T1–T2120M collectors: market-derived · 62% affiliation: Pew (n=36,908) · card market: Mordor, Custom Market Insights · spend band: market-derived, ranged · 2026
Real collectibles get resold above retail. You mentioned the copycats, so we went deep on all four: their pricing, their following, their own resale. Tap any to see how it stacks up.
Of every rival we found, not one has third-party resale above retail. Sacred Legacy is the only one, on eBay today, with the collector infrastructure still to be built. That's the hardest thing to fake, and right now you're the only one who has it.
New entrants keep appearing, and they keep making the same mistakes: AI-generated art, denominational narrowness, no drop model, game-shelf or gift positioning. A sample:
You're the only one with the demand. But here is the harder question: is it trading as a real collectible yet?
T1each rival's own site, eBay and Kickstarter · verified Jun 2026
Your cards sell, and they sell hard: 87% sell-through on the stained-glass singles, four of them cleared over US$1,000 each. So we checked the platforms that turn demand like that into a serious asset class: TCGplayer, PSA, CGC. You're not on them yet. Not because the demand isn't there, but because you shipped in December and the infrastructure hasn't caught up. And there's nothing to undo: no bad price comps on TCGplayer, no low-grade slabs dragging a pop report.
US$1,350 for one numbered card is not fan pricing. It is the market pricing a scarce asset.
Pokemon trades on TCGplayer and is graded by PSA. The path from Pokemon-like sales to a Pokemon-like asset class runs through those exact platforms.
The demand's proven, the platforms are wide open, and that gap is exactly what someone needs to be watching for you.
T1presence scan across 12 marketplaces and the three major graders · Jun 2026
Here is the whole surface on one page, and where the risk sits for you today. Tap any facet. Most of these are operational. One of them is not.
Fourteen of these you can systemise. The fifteenth is the one that keeps you up.
A bigger player clocks what you've proven and moves in. The copycats keep coming. And the next print run is still a solo bet against your own cash. That's a timing problem. So the real question is who's watching the lane while you build, and who's in it with you when the big bet lands.
The same board you just saw as risk, with the lever marked on each. Our team executes the ones that are ER services; the rest, we advise on directly, because the two of us have worked across every one of them. Resale-above-retail, the one nobody's replicated, is just one line on a board this wide.
The real question isn't whether you could learn any one of these. It's whether you want to learn all fifteen at once, on the clock, while the lane's still open, when you could hand them to two people who already have.
Nobody walked you through a deck. This whole thing ran on your real data, monitoring your market, pricing your resale, naming your rivals, mapping your risks, the entire time you were scrolling. That wasn't a description of what we do. It's what we do, and we'd keep it running for you.
Elephant Room, since 2014: ~35 specialists, 60+ brands (Bassike, Shona Joy, AJE, Vida Glow, Emma Lewisham, Ksubi, KHY), ~$100M in annual media spend, ~$1B in GMV, all running on Jumbo, our own AI operating system.
Not an account manager, the two principals, in the same building as you. We wouldn't sell you a number, we'd run the engine you just watched, alongside you, for as long as it takes.
Director, Elephant Room
Founded and has run Elephant Room for more than a decade, leading acquisition and performance across roughly sixty brands. Now building Jumbo, the agency's own AI operating system.
Director, Elephant Room
Drives the agency's data and AI capability, and builds the agentic systems that now run parts of the business. The monitoring and automation you have seen here is work he does every day.
It comes down to one rule: more drops, never bigger drops. That's how you grow fast and still be standing in ten years.
Cadence rises across the year, but each drop stays capped and sells out. More volume overall, scarcity kept for collectors.
Enough on its own. More than most brands ever have.
Pure advisory across every domain on the board, from Adam and Matt directly. Our team executes the services we offer. You own the company, full stop.
We only offer this where the fit's genuine.
Here's the move for each one.
| The risk | What we would do about it |
|---|---|
| Import duty eating US margin | Build the real landed-cost model, HTS classification included, so pricing rests on accurate cost. |
| Brand & IP exposure | Engage the right IP specialists to secure protection in the markets that matter, before a copycat forces it. |
| Copycats moving fast | Continuous monitoring of new entrants, so you out-execute rather than react late. |
| One-time buyers | Build the retention engine that compounds every drop instead of restarting it. |
| The weight of the next print run | Partners whose alignment is built for the long run, so the reorder is a planned move, not a solo gamble against your own cash. |
| Running the business | Stand up the operating systems, hiring playbook and AI automation, without us ever taking the wheel. |
Here's the honest read on your own engine. We took the people your model can actually reach in the US, lined up what you've sold against it, and modelled how that could compound over three years, at three levels depending on how hard the catalysts get pushed. It's a read on your engine and the levers we'd pull, not a promise of a number.
| If you reach | Customers | vs today |
|---|---|---|
| 0.004% (today) | ~3,000 | 1.0x |
| 0.01% | ~7,400 | 2.5x |
| 0.02% | ~15,000 | 5x |
| 0.05% | ~37,000 | 12x |
| 0.1% | ~74,000 | 25x |
| 0.2% | ~150,000 | 50x |
| 0.5% | ~370,000 | 125x |
Reach two-tenths of one percent of them and that's a fifty-times business. And you'd still have left ninety-nine point eight percent of the market untouched.
Ring-fenced upside, never added to the US case. ~2.3B Christians globally, fastest growth in the Global South, and we've taken brands international before.
| Band | What changes | Yr 1 | Yr 2 | Yr 3 | Y3 vs today |
|---|---|---|---|---|---|
| Conservative | Your base keeps compounding | ~5,000 | ~8,800 | ~13,000 | 4.4x |
| Base | The gift wedge fires plus first church pilots | ~13,000 | ~34,000 | ~70,000 | 23x |
| Stretch | Church at scale, crossover, the resale flywheel | ~32,000 | ~107,000 | ~280,000 | 93x |
| Band | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Conservative | US$0.3M–1.5M | US$0.5M–2.6M | US$0.8M–3.9M |
| Base | US$0.8M–4.0M | US$2.0M–10.1M | US$4.2M–21.0M |
| Stretch | US$1.9M–9.4M | US$6.4M–32.0M | US$16.7M–83.2M |
The range is just the customer numbers above times a spend-per-collector band. The low end is the market's roughly US$60–110 category average; the high end runs nearer US$300, because a committed collector stacks a box, chase singles and a set, not a single card. It's a model to show the shape, not a forecast of your revenue. What you actually sold in your first six months lands right inside the "today" band, so this builds off a real base, not a guess.
The market doesn't just grow by itself, you earn a slice of it. Even the explosive year-three case is about a fifth of the smallest spend pool we sized, and under 5% of the people in it. The category grows on its own; this is you capturing a slice of it.
The down years are real, and we're not hiding them. Cards corrected 50 to 80 percent in 2020-22 and the market didn't die, it settled higher. You launched into that floor, not the bubble.
Every jump is tied to a lever, never "and then it goes viral." Each new-customer number traces to a named move: the gift buyer, the church channel, the range, the crossover collector.
The honest caveat. We've modelled forward yearly retention at 35 / 45 / 55% across the three bands. You're early days, so these are assumptions to prove, not history. The 55% Stretch number is the one we'd most want a proper accountant to firm up before anyone signs anything. The rest is deliberately conservative against a market this size.
It's a straight read on your engine and the levers we'd pull. The US on its own is years of room. The rest of the world sits on top, and we come to that next.
T1–T2eBay completed sales + your Shopify data + Pew, Mordor, Custom Market Insights · the model is ours, ranged and sourced · pulled 22 Jun 2026
Happy to grab a coffee this week if you want to move on it. No pressure at all if you'd rather sit with it. Either way, we're literally upstairs.
×Elephant Room · Private & confidential · Prepared for Joey and Jack · Market data is a cached snapshot, shown with its date.